Corporate Rebranding

December 2018--(Adobe Illustrator)

Prompt: Create a new logo for the company of your choice based on their business identity. Establish a vision statement if they do not have one and identify what makes their brand different from competitors. What are the services provided by the company? What are their needs? What should the logo communicate?

FHANA or the Friesian Horse Association of North America prides itself as being the most exclusive Fresian horse breeding club in America. Only the purest of royal purebred Friesians may join. Their brand needed to evoke the royalty, majesty, and elegance of the exquisite horses they prize. FHANA asked that their logo be easily translated into the format of a pin, and that the date founded be included in the design.